While English is the official language, Cook Island Maori is widely spoken in the community. All the land is owned by the people and assigned to families for their use. The bond of family is vital and everyone is part of a clan that is connected to the tribal chiefs (ariki).
They are the great entertainers of the Pacific and regarded as the best dancers and drummers in Polynesia. Festivals are an important part of the annual calendar, where the competition between the islands to select the most outstanding performers is part of the national pride. From the church choirs on Sunday, through to the string bands and their combos of electronic and traditional ukuleles made from coconut shells, to the brightly lit night clubs, the friendly island rhythm welcomes you everywhere.